About Three Crowns Milk

Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

Mum, you love her and want to appreciate her always. Here’s an opportunity to thank her for her countless sacrifices and tons of love to become the next Three Crowns Mum of the Year as long as she is a fit, smart and fun mum.

Three Crowns Milk is calling for nominations in the ‘‘2022 THREE CROWNS MUM OF THE YEAR” promotion to celebrate mothers and mother figures.

Participants/Nominators should upload pictures of the empty packs of any Three Crowns milk (Evaporated or Powder) worth N2,000 minimum and fill the form below to enter the competition.

*Terms and conditions apply*

About Three Crowns Milk

Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

FrieslandCampina WAMCO, makers of Three Crowns milk is leading in digitalization with the introduction of QR codes on its product packaging to increase the interaction level between the brand and customers.

This introduction of the new packs will unveil the Three Crowns QR Code & Christmas Campaign. Speaking on the details of the campaign, the Marketing Manager, Three Crowns, Omolara Banjoko, disclosed that the Three Crowns QR code campaign aims to introduce the new packs upgraded with QR codes to give consumers an in-depth experience with the brand with a phone camera scan beyond product consumption. The QR code gives our consumers more information on what the product offers, ongoing campaigns and relevant tips on how to show mums that we’ve got them well taken care of for being the ‘Heart of the Home’ all through the year.

“Our audience are not new to the concept of codes. Infact, beyond these digital codes, there are other codes that they live by. For example, Boy code, Girl code, and so on. So much so, that breaking these codes can be considered a huge offense in their inner circle, hence we are introducing our QR codes as ‘The ultimate code to Mum’s heart’.”

This campaign which will be executed mostly digitally, OOH (Out of Home), Radio and TV; participants will be required to purchase any of the Three Crowns new packs with the QR Code, scan the code with a phone camera, register, complete the task to unlock goodies.

On her part, Brand Manager Three Crowns, Chioma Otisi-Igwe, stated that the brand will further leverage the Christmas season to show Mum’s that we’ve got them by pampering them with exciting gifts using our QR code as the portal to these gifts.

She adds; “The campaign “The perfect gift for Mum” will be used to drive a deeper emotional appeal; for mums to appreciate other mums. All that will be required is a purchase of Three Crowns product, scan the QR code and nominate a mum for all her efforts all through the year with nice words from her heart to receive a gift from Three Crowns milk. And the most interesting part is that this time, the nominator will win just as much as the nominee.

As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

The Three Crowns QR code and Christmas campaign will run from November to December, 2021.

About Three Crowns Milk

Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

The main question driving the new campaign by Three Crowns Milk “What can we do without our mums?” has been expressed through a recent Three Crowns TV advert – demonstrating how mums save the day.

Three Crowns is touching mums through this campaign, inspiring them to stay physically fit, healthy and happy through nutritious breakfasts, looking good (like a slay queen) and dancing; using the hashtag #ThreeCrownsMumsFirst to partake.

A theme song by Simi expressing mothers love towards their children is now available for download and everyone can participate by posting videos of mothers dancing to the song, using the hashtag #ThreeCrownsMumsFirst.

Some of submissions in the slay and breakfast segments have been reviewed to win beautiful gift boxes for mothers. The campaign is open to everyone and runs till September 6, 2019.

Listen and download the theme song below

Three Crowns, Nigeria’s leading low cholesterol and heart-friendly milk, has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

The brand is the first milk brand to show care for mothers and acknowledge the important role they play in the family. We also acknowledge that Mothers are human and are likely to break without adequate support. Hence, we are encouraging family members to alongside the brand to provide Mums with the support they need to stay strong and healthy, in order to take care of their families.

Three Crowns recognizes that when mothers as the primary care givers are taken care of, this positively impacts the care they give to their families. A great way to care for mums’ heart is to start her day with a Healthy breakfast made with Three Crowns milk. Since we know mums are laden with the responsibilities of the families, eating a healthy breakfast provides the required energy to start the day right providing them with the ability to concentrate better and reducing the stress levels mum may likely go through every morning.

To keep those heart going, it’s important to let Mums know that just as they always have our backs, we’ve got their hearts too. Not just by the things we do for them, but also with Three Crowns Milk because it is low in Cholesterol so they can stay healthy for us, every step of the way. To simply put, “Mums, we’ve got your heart” with the low cholesterol goodness your heart needs to keep the rhythm of your family going.
So, we encourage you to keep your heart strengthened with Three Crowns low cholesterol milk, because a healthy mum makes a happy family!

Three Crowns milk is a leading Nigerian brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

Three Crowns milk, Nigeria’s leading low cholesterol milk brand from the stables of FrieslandCampina WAMCO, has created a platform for people to celebrate their mums for their sacrifices and efforts as part of its 2021 Mother’s day campaign.

The campaign which focuses on recognizing and appreciating mums, is a testament that Three Crowns milk acknowledges mums as the ‘Heart of the Home’.
Speaking about the campaign, the Marketing Manager, Three Crowns, Omolara Banjoko, noted that the campaign will feature quite a number of exciting activities and will reflect the different ways Mums have made sacrifices for their families.

“Mother’s Day is symbolic and has been set aside world-wide to celebrate and appreciate mums; their sacrifices and efforts. For this year’s Mother’s Day campaign, we are asking participants to share pictures that depict sacrifices and heartfelt emotions made by their mums  and its positive impact on their lives today.
“They will be given a specific theme each day and would be required to share pictures and heartfelt messages that reflect mum’s sacrifice. At the end of the campaign, the brand will select the most unusual stories and play up the role of the brand as well as the role of the family members in surprising mums and ensuring that they feel appreciated on Mother’s Day” Banjoko said.

On her part, Brand Manager Three Crowns, Chioma Otisi-Igwe, stated that as Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

Furthermore, she said: “Mother’s Day (March 14th) will be made special for five selected mums. They will be pampered with breakfast trays, body massage, pedicure and manicure, makeup and photo session courtesy Three Crowns milk.”

Three Crowns Mother’s Day campaign will run from 4th March – 14th March 2021.

Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.